The largest corporate use of WhatsApp in the world
A new customer experience, transforming Caixa's service culture and offering.
To serve millions of Brazilians during the pandemic, we thought outside the box.
Without losing the connection between clients and their account managers.
Putting 35,000 professionals in remote work
Avoiding client flow at branches seeking emergency aid
At the same time, maintaining the human touch in remote work
When facing complex challenges, such as connecting millions of people with agility, efficiency, and empathy, what’s the answer?
It was to transform the way interactions happen. We chose an accessible, popular, and intuitive tool that meets the needs of both clients and managers: WhatsApp.
28,000
Employees trained and qualified for online service.
100% cloud-based
Solution developed in a reliable and scalable cloud platform.
In a short period of time, HUGE results.
700 agencies
Proof of concept in agencies to evaluate the system.
12k
Services/day
R$7 million
In contracted loans
R$30 million
In raised investments
The learning curve accelerated scaling.
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In 10 months, an average of
120k services/day -
Peaks of
+20 million messages exchanged/day
